GAMEWINNER
+
Collaborating with a former student, I developed the "Gamewinner" logo—a sleek and modern design for a basketball brand concept. This project became an interactive lesson, where students and I explored various ways to integrate the brand's name into a lettermark that unmistakably represents basketball. We settled on a creative approach: the 'G' from "Gamewinner" forms the backboard, while the 'W' represents the net, with the negative space depicting a basketball sinking into the hoop. The accompanying wordmark features a refined 'G' that echoes the logo's style, resulting in a cohesive and timeless emblem.